New Viper in NYC…the Car!

Just think of the storied Chrysler names in the annals of high performance vehicles: Hemi, Mopar, Challenger, Viper, Charger, Daytona, Road Runner and SRT. Wait, SRT? What’s that?

Only an entire brand division within Chrysler now, headed by President and CEO Ralph Gilles, who is also Chrysler’s senior vice president of design. The letters stand for “Street and Racing Technology.”

The brand also has the Viper. It used to be called the Dodge Viper, but now it’s called the Viper SRT. The original V10-powered muscle sports car went out of production in 2010 because of the confluence of Chrysler’s bankruptcy and government safety regulations that meant Dodge needed to update the Viper to be able to keep selling it.

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